Wednesday, December 14, 2016

Smart Marketing Tactic!

Marketing Tactic - Similar Packaging
Some brand shine, few out shine many other brands and in some cases there are trendsetter brands who carve a niche market from nothing. In this realm, I feel ID brand falls in the category of innovation, and quality.

For a long time, I have been a loyal customer of ID idly batter. I've seen how they have changed their packaging from a ordinary looking one to a more polished brand.

Today, the company has introduced new varieties in the market -  Kerala Parotta, Wheat Parotta, etc. While it has grown it's biz volume, it has also attracted more competition.

Sometime last week, I went out late in the evening to buy few things remaining in the shopping list. The last item required was idly batter. I rushed to a near by shop and picked one and rushed into the waiting auto. When I reached home I realized that I picked a different brand and it was not ID brand.

It's apparent that some savvy marketing guys must have cloned the cover. And it made me wonder how customers are influenced by the color, font and packaging. 

Wednesday, December 7, 2016

Coconut Cake - Ring of Delight

Coconut Cake 

Slice of coconut cake
I grew up with Coconut as my main flavor in food. It's a part of our culture.
And today when I made the Coconut Cake, a familiar flavor whizzed around, waking up an old forgotten memory. This is when I realized how much we are tied to our olfactory senses.

Coconut Cake Experiment
This coconut cake, had coconut milk, coconut essence, coconut oil and dedicated coconut as Icing. Try the recipe given below. When you make this in you home, give a little bit of spin to the recipe or the finish or the final photo. And that becomes your's for sure!

  • Maida            180 gms
  • Egg white          2 
  • Coconut milk   1 Cup
  • Coconut oil    1/3 cup
  • Sugar            170 grm
  • Vanilla essence 1 tsp
  • Coconut essence 1 tsp
  • Baking Powder 1/2 tsp
1. Sieve maida and baking powder 3 times
2.Beat egg white to stiff peak ( make sure your bowl and beater blades are oil free)
3.Use a beater and cream the oil and powdered sugar to a creamy texture.
4.Slowly beat in the flour, milk and essence.
5.Gently fold the egg white into the batter
6.Bake it at 180 degree for 40 mts.

For Coconut Frosting
  • Butter - 1 Cup
  • Vanilla 1 tsp
  • Coconut essence 8 tsp
  • Icing sugar 4 cups
  • Coconut milk 4 tsp
  1. Cream the butter and icing sugar
  2. Add the essence and milk and beat to a creamy texture.
Note: I have jotted this recipe from a website or blog, but I can't recollect the source. Due to this, I can't give the proper source.

If you get any doubt or confusion  while trying this recipe, then you're free to msg or call me for clarification.

Get, Set and Bake!


P.S: Here's a handy checklist for first-time bakers.

Friday, November 25, 2016

Baking Checklist for Newbies

Checklist for Newbies  

                     “We learn from failure, not from success!” ― Bram Stoker, Dracula
 When it comes to learning anything from art to science or to sports, the route to perfection or finish comes with mistakes. So, the question is what did you do wrong today to learn from it. So, just b'cos mistakes is the way the success doesn't mean that you keep making the same mistakes every time. A good practice to avoid repeating mistakes, it's said to keep a checklist or a written note. With a easy to refer note, you can recollect the steps, avoid the no-nos and focus on the end result.

Note: For those looking to perfect the art of keeping checklist, there's a book called - The Checklist Manifesto.

Have a good day!


Wednesday, November 9, 2016

Next on my Wish List ( Note to Xmas Father)

Good Morning friends, Have a wonderful day!!!
Few days back I went to Foodhall @ 1MG Mall to kill that evening, and check new items/products kept on display. While walking around the aisle, I went bonkers seeing the red machine on display. It's not the first time I've seen it but this time, I got carried away by the utility of this machine. With this feeling, I put KitchenAid, on my wish list. :-)
So when I got back home I went through the brochure given by them. On the manual book there was a chocolate cake recipe, then I decided to whiff it up. And, what you see below is the chocolate cake with caramel buttercream icing and chocolate ganache to top it up.
The entire cake was enjoyed by my neighbors, couldn't taste a piece of it due to my health issues.
Love to bake, bake and bake
Chocolate Cake ( Experimental Cake)

Slice of Chocolatey Delight

Monday, September 12, 2016

Restaurants serving Onam Sadya in Trivandrum -2016

Onam Sadhya in the Capital City

Onam Sadhya - Top 10 Finalists in Trivandrum
It's Onam frenzy in the state capital. The places around East Fort area in Trivandrum are packed with scores of last minute Onam shoppers. It's a sight to see the rush in shops like Ramachandra Textiles, Pothy's Super market, Civil Supplies depot in East Fort, vegetable market in Chalai market, and of course the packed gold shops. Close to these shops are the road side cloth sellers who attract sizable bargain hunters.

Apart from these stores, home appliances stores are making big bucks and attracting scores of people.

What is Onam without Onam sadhya?

It's the feast of feasts for Malayalees. Onam Sadya served on a banana leaf is a traditional feast which has over 12 to 18 items or more, depending the preparation. However, these days nobody has the time, patience or energy to prepare all these dishes in their kitchen. The trend these days is to order Onam Sadya or dine at any of the restaurants. It's not unusual to see many family members making a beeline to the popular restaurants in the locality.

Restaurants serving Onam Sadhya in Trivandrum

Call it a new trend or the lack of time, more people are used to eating out, especially during festivities, such as Onam. Due to this, each year there're new hotels serving Onam sadya, offering wider choices to suit different budget.

In Trivandrum, there're many good restaurants serving Onam sadya. Here's a list of restaurants serving Onam sadya in Trivandrum. from ( Source:

Biverah Hotel & Suits, Kumarapuram

Sept 13 till 16, 2016
Onamsadya Rs 325
Parcel Rs 349 ( Free delivery)
Onasadya & Payasam at Biverah

Onam Special Payasam at Biverah ( 1 ltr and 1/2 ltr)
Semya Rs 200 for l ltr
Elaneer ( Tender coconut) Rs 260 for 1 (L)
Dates Payasam Rs 240 for 1 (L)
Ada Payasam Rs 200 for 1 (L)
Chowaree Rs 200 for 1 (L)
Kadala payasam Rs 200 for 1(L)

Onam sadhya @ Apollo Dimora
Onam Sadya at Apollo Dimora

Date: From Sept 5 to 15
Time: 12:00 noon to 3:PM
Rate: Rs 500, plus taxes

Location: Opposite Railway Station,
Thampanoor, Trivandrum
For details or reservations, call +91 471 3060333, +91 8129114455,

Steampot at Pottakuzhi
Onam Special at Steampot

Sept 13 and 14 ( Only takeaway)
2 pax - Rs 1,200,
5 pax - Rs 1,800
Ph # 0471 2553663, mob 9142134992

Chirag Inn, M.G.Road, 

Onam Sadya Rs 279
Home delivery: 299

Till Sept 16
Location: Statue, Trivandrum - 1
Phone : 0471-2555556

Grand Master's kitchen
Jubilee Hospital Rd, Palayam
GrandMasters Sadya  The price per sadya is Rs.250

Onam Sadya at Ruby Arena, Medical College, Tvm
Onam Sadya at Ruby Arena ( Medical College)

Onam Sadya with payasam Rs 275
Rs 300 for takeaway ( Free home delivery for more than 5 pack)
September 12th to15th

Onam Payasam Mela at Ruby Arena ( Sept 12 to 15)
Payasam Mela

( Price for Payasam - 1 ltr Rs 175, 1/2 ltr Rs 90, and 1/4 ltr Rs 45)
Ada Pradhaman
Pazha Payasam
Mathanga Payasam
Chena Payasam
Semya Payasam
Gothambu Payasam
Ambalapuzha Pal Payasam
Aval Payasam

Hotel Arul Jyothi
Onam Sadhya at Rs 250
Time: 12 to 2:30
Available till Sept 15, 2016
Advised to take prior reservation, 0417 2333300

Imperial kitchen
Onam Rs 289, plus tax
30 Rs parcel charges

11:30 to 3:PM
Onam Sadya will be served till 15th
Reservation call +91471 2311 789 or +91471 2311 798

Villa Maya

Onam Sadya at Villa Maya

Rate 750, plus tax
Timing 12:AM to 3:PM
Till Sept 14

Location: 120, Airport Road,
Injakkal, West fort,
Call +91 471 25789 - 01, 02,03,04,05

Hotel Rajadhani

Rajadhani Buildings, East Fort, Thiruvananthapuram
For Reservation enquiries : Tel. No. +91 -471-2547755,
Mobile: +91 9446046450

Hotel Maurya Trivandrum

Onam Sadya only on Sept 13 and 14
498/ inclusive of tax
Timing 12:30 to 3:00

Windsor Rajadhani Hotel

Onam Sadya only on Sept 13 and 14
498/ inclusive of tax
Timing 12:30 to 3:00

Park Rajadhani at East Fort and Uloor,

Rate for Onam sadya  Rs 260, inclusive of taxes
Timing:12:30 to 3:30

Free Home delivery of Onam sadya - Rs 1,750 per kit ( Serves 5 people)

Arya Nivas

Onam Sadya@ Rs 150
Parcel rate: Rs 270 ( Collect from the hotel)

11:30 to 3:00 PM
Only on Thiru Onam day ( 14/9/16)
Phone 0471 233 0789


Onamsadhya spread @ Mothers

Location: Bakery Junction, Near Russian Culture, Palayam
Phone: 0471 401 2255
Hours: Open today · 7AM–11PM
Onam sadya - Rs 160/ (All inclusive)

Travancore Aramana restaurant

Only dining Rs 250 per head
Pls call 0471 406 4060 to confirm your reservation.
Oottukuzhy-Vanross Rd, Statue, Palayam, Tvm

The Trivandrum hotel
Onam sadya Rs 299/-
YMCA Rd, Statue, Palayam
Phone: 0471 233 4433 for orders

Pls call the respective hotels to make reservation and get all details before you visit.

Onam Sadya ( Easy Sadya Tips)